Solo by Choice Review Part 3 – The Practice
“Solo by Choice” Part 3 covers dealing with clients, billing and fees, outsourcing, and growing your practice. The book goes in depth on the important topic of dealing with clients, discussing everything from preliminary meetings to terminating the relationship. Considerable time is spent on dealing with and avoiding trouble clients.
The section on billing provides a nice overview of the different types of billing used throughout the legal marketplace from traditional billable hours to alternative pricing models and best practices on getting paid. Sections on outsourcing and growing your practice give those starting out an idea of things to look out for as their practice grows and will likely be used as a reference down the road when you start to consider bringing in extra help.
Solo by Choice Review Part 4 – Marketing
“Solo by Choice” Part 4 discusses in depth strategies to use for marketing in both traditional ways and using the internet. The section on online marketing discusses the things that are important to include on your web site and starting your own blog. There is also a great list of both widely known and less known social media web sites that you may want to consider joining.
Even in the age of online communication, the section on traditional marketing provides some good insight into a few areas that are still important to growing a practice. The book touches on a number of less considered methods of traditional marketing so that you can decide for yourself if it is worth the investment.
Solo by Choice Review Part 5 – Solos in Transition
“Solo by Choice” Part 5 discusses a number of different paths you can take to solo. It discusses how the approach to solo practice may change depending on your unique experience. The book ends with an appendix that provides profiles of five solos and their take on solo practice and whether it was worth it for them.
At some point you are going to have to accept that you have done all you can to prepare and jump into solo practice head first if that is the path you decide to follow. One thing that I think is always worth considering is that many solos, both discussed in this book and whom I have spoken with personally, have told me that you encounter attorneys who offer you a job once they realize that you are able to handle clients on your own. Thus, even if you find that going solo is not for you, you can move on and feel proud that you took the effort to try.